These design-driven brands do pet care right

At Design Milk, we’re so obsessed with our pets that we even have a Slack channel dedicated to swapping photos of their adorable antics. As design enthusiasts, we know all too well the difficulty of switching between fashion and function when buying for our pets. Pet products that make our pets happy and look great deserve celebration, so we’re sharing 5 modern brands that do pet care right.

wag wear

wag wear is a canine lifestyle brand that has been effortlessly crafting cool, timeless pet accessories since the late ’90s, when founder Amy Harlow set out to design the chic pup her pups deserved. With an offering that ranges from brightly colored dog beds and sturdy canvas dog carriers to their best-selling ultra-durable dog booties, WagWear products embody a modern and classic aesthetic inspired by the beaches of Cape Cod and of the brand’s New York heritage. The icing on the cake ? WagWear’s functional styling and high-quality materials ensure that each accessory can stand the test of time (and your dog’s adventurous lifestyle!).

Our Pick: WagWellies

Our Pick: WagWellies

Wagwear’s “wellington boots” for dogs, the WagWellies keep paws dry and protected from snow, rain and city streets. These stylish rubber boots are designed with open slits that allow you to slip them easily over your dog’s paws so you can get out in a snap. Readers and staff at Design Milk have also been singing the praises of WagWellies for years, our very own CFO swears by them for his family’s poodle, Archie! “He jumps like a reindeer into them and is so excited to put them on,” she says – speaking of an endorsement. While it may take a few tries to get your pup used to their new boots, watching the process unfold will no doubt be a delightfully fun experience.



Most dogs spend around 12-14 hours of their day sleeping, so doesn’t it just stand to reason that they have the most comfortable bed around? It’s there that Pets LAY LO LAY LO makes designer dog beds that provide comfort without sacrificing modern style, making pets happy and people happy. All LAY LO beds are made with crash-proof orthopedic inserts, machine-washable covers, and are hand-finished at the brand’s facilities in the historic Brooklyn Navy Yard. Every few months, the brand releases a new capsule collection of its fashionable dog bed covers inspired by the latest design trends, giving you the freedom to change things up without splurging on a whole new bed. Pretty cool, right?

Our choice: the Altuzarra ecru striped dog bedspread

Our choice: the Altuzarra ecru striped dog bedspread

LAY LO’s latest capsule collection made in partnership with Etsy and fashion designer Joseph Altuzarra combines a natural color palette with simple yet bold geometric prints to make a stylish statement in your home. A refreshing and modern take on the classic black and white striped pattern, the ecru striped bedspread highlights the neutral, unbleached tone of the material to add a soft, casual look to your dog’s bedding. LAY LO covers even feature non-slip bottoms, so you don’t have to worry about your dog’s bed slipping and sliding around your living room during his daily zooms. With its fashion-forward look, durable, low-maintenance construction, and plush, ultra-comfy feel your dog will love, everyone wins with LAY LO dog beds.


@design_milk The founder of LAY LO Pets shares a behind-the-scenes look at his new collection of modern dog beds and covers! Now on the DM store 🐶 #repost #dogsoftiktok ♬ original sound – Design Milk


Maxbone manufactures modern, functional pet wellness and lifestyle products designed to empower dogs and the humans who love them. Founder Parisa Fowles-Pazdro aimed to create a practical, design-driven pet brand that offered a fashionable, community-driven brand experience that would keep pet owners coming back for more. “Everything we make is inspired by a need, either it doesn’t exist or it doesn’t meet our standards,” says Fowles-Pazdro. From dog clothes and treats to everyday essentials like harnesses, poop bag holders and collars, everything in the Maxbone range has a chic, smartly designed quality that’s sure to win favor with pet lovers. all over.

Our choice: the Arabella quilted gilet

Our choice: the Arabella quilted gilet

A new and improved version of their crowd favorite, the Arabella Puffer Vest from Maxbone will keep your dog warm on cold winter walks. The Puffer uses new fit technology to give your pup a better range of motion and alternative vegan down filling to retain warmth when temperatures drop. Because Maxbone knows that a dog’s lifestyle can get tough, they made the puffer machine washable and ultra-durable so your pup’s puffer can stand the test of time. We love the Pearl Peach colorway for the playful pastel tone and millennial pink likeness.


cat whiskey

Cat people, you didn’t think you’d be left out, did you? Meet cat whiskey – Chicago-based modern cat furniture makers that will make your cat’s favorite cardboard box look like…well, just an old cardboard box. Committed to making cat furniture more comfortable than any of your cat’s unconventional hangouts (see: your laundry basket, on top of the fridge, or worse, on your favorite reading chair), and more Stylish than the unattractive carpet-covered cat trees that plague most pet stores, the Wiski Cat team has created a stylish and comfortable cat bed that’s sure to win the hearts of even the most discerning kitty.

Our Pick: The Ray Felt Cat Bed

Our Pick: The Ray Felt Cat Bed

Made from a single piece of thick, extra-durable felt, the Wiski Cat Ray Felt Cat Bed has an origami-like structure that can be easily folded without tools or additional parts for maximum convenience. The triangular teepee shape of the bed creates a cozy cave-like atmosphere for your cat to curl up in peace, and features a soft, springy cushion that cats will love. Give your Ray a monochromatic look by opting for the gray side of the cushion or flip it over for an eye-catching mint pop of color. The Ray’s simple, modern shape and classic neutral color make this cat’s nest a minimalist dream and a perfect addition to your existing home decor (so you can finally recycle that cardboard box).




AAPETPPEUPLES manufactures fashionable, luxury products and apparel for pets and their people. Founded by model, actress and multi-hyphenate Anneliese Aeria, Dallas-based AAPETPEOPLE represents the marriage of her love of animals and fashion. For every piece of modern and innovative pet clothing in their collection, there’s a complementary item designed to be enjoyed by humans for a matching moment that’s too cute to pass up. Committed to eco-friendly practices every step of the way, AAPETPEOPLE products make a difference – they donate a portion of their profits to homeless animals in need.

Our Pick: The Weatherproof Pet Coat

Our Pick: The Weatherproof Pet Coat

The weatherproof pet coat and matching sweater made waves when AAPETPEOPLE launched in 2020, and we totally understand why. Hand-stitched using ultra-luminescent material, the Weather Proof Coat is a must-have thanks to its eye-catching iridescent finish. The coat’s durable, waterproof and windproof design makes it as functional as it is stylish – it’ll keep your pup dry while adding fun and style to dreary walks on a rainy day.


@design_milk Find out how AAPETPEOPLE’s weatherproof coats are made! 🐶 Find them and other modern pet accessories on the Design Milk Shop! #fyp #pettok #animals ♬ Love Grows (Where Does My Rosemary Go) – Edison Lighthouse

>>> For more modern animal brands, visit the Design Milk Shop here!

Alexa is a business writer at Design Milk. She lives in Miami, Florida, with her fiancé Alex and Phoebe, a retired greyhound. A lifelong art and design enthusiast, Alexa’s first stops in any new city are art museums. When she’s not writing about her favorite DM store picks, she may be burying herself in a book, watching reality TV, or venturing around town with her partner and pup.

Marie R. McCraw