Sustainable pet products make grooming environmentally friendly
Pet owners are increasingly aware of the impacts their furry friends and allied products have on the environment. As sustainability becomes an increasing priority, more and more companies are responding with more environmentally friendly items.
According to the Pet Sustainability Coalition (PSC), a nonprofit that shares tools and resources to encourage sustainability in the industry, an estimated 300 million pounds of plastic waste comes from pet foods and treat wrappers every year in the United States. Many of these packaging are made from non-recyclable or difficult to recycle materials. PSC estimates that at least 99% of all pet food packaging in the United States is discarded and not recycled.
Add in the plastic wrappers from toys, grooming supplies, and other pet supplies and that’s a lot of pet gear heading to the landfill.
Grove Collaborative, an organized e-commerce marketplace that features over 150 durable and successful brands, recently launched a line of sustainable grooming products with the creation of the Good Fur brand. They meet the company’s standards: “uncompromising on health, beautifully effective, ethically produced and cruelty-free”.
The line consists of six products: a mild shampoo and conditioner, a flea shampoo and spray, a puppy shampoo and a silicone scrub brush.
The impetus behind the creation of the brand was a combination of love for pets and love for the planet.
“At Grove Collaborative, we love our pets! Over 80% of Grove customers own at least one pet, and we wanted to provide our customers with a pet care offering that is good for their pets while being highly efficient and environmentally friendly ” , Luana Bumachar, Vice President of Owned Brands and Innovation. at Grove Collaborative, says Treehugger.
“The number of pet owners is steadily increasing year after year and pet owners are placing more emphasis than ever on natural ingredients and sustainability. These two factors combined have presented a consumer need that Grove Collaborative is uniquely positioned to meet, and it has also offered a great business opportunity from a market growth perspective.
Durability and clean ingredients
The products are packaged in recyclable aluminum bottles with reusable pumps and contain no single use plastics.
“With Good Fur, we have created an infinitely recyclable aluminum-based packaging system with durable, reusable pumps to remove plastic waste,” Bumachar explains. “Each product also includes How2Recycle instructions, so it’s easy to understand how to properly recycle and dispose of packaging waste. ”
Grooming products are cruelty-free, use organic ingredients, and contain no harsh chemicals or insecticides. The formulas are made with natural scents and essential oils, including cinnamon, peppermint, and cedarwood, which are natural and safe for pets.
Shampoos and conditioners cost $ 14.95. Treehugger dogs tested Good Fur Soothing Shampoo and Soothing Conditioner applied with the silicone brush. They lather and rinse well, give off sweet, natural scents and leave the coat shiny and soft.
“Our customers are looking for products that contain clean, planet-friendly ingredients that are safe for their pets and that perform as well, if not better, than conventional products. They know that plastic waste does not come only from our human products, but also from the products we use to care for our pets, ”explains Bumachar.
“When it comes to their pets, our customers expect the products they use for their pets to meet the same standards as human products. From their feedback, it became very clear that there was a great need for clean, sustainably packaged, high performance grooming products made with human grade ingredient standards.