Spring is the perfect time for the Furry Friend promotion

When it comes to pets, most owners will stop at nothing to care for, pamper and love their animal companions. From cats to dogs and even reptiles, pets are often important members of the family. As the weather warms up and National Pet Month (May) approaches, it’s time to step up promotional campaigns that use pet bandana triangles from Bandana Promotions by Caro-Line.

Did you know that in 2020, $103.6 billion was spent on pets, and that number is expected to grow even further as 2021 reports roll in? Did you also know that the 2021-2022 APPA National Pet Ownership Survey reported that cat owners were at 45.3% and dogs at 69%? Offering promotional bandanas for these furry companions is just one way to not only capitalize on a booming market, but also create a one-of-a-kind brand campaign.

Items like the Doggie-Danna Pet Triangle Bandanas are a great way to style pets and use those walking billboards. “They’re central to your company’s brand message about our furry friends as they walk around town, picnic or just hang out at pet-friendly businesses and events,” says Scott Thackston, Chief Marketing Officer. and product development at Bandanna Promotions by Caroligne.

Need ideas on who and how to sell these fun pet triangles? Read on to discover three different approaches to creating a great branding campaign that incorporates them.

Marketing Idea #1: Pet-related businesses

A pet triangle can serve as a much-needed bonus at an annual vet checkup, or a traveling billboard for a variety of animal-related businesses like groomers, shelters, pharmaceutical companies, pet stores and dog walking businesses.

Most of these businesses welcome pets or at the very least interact with owners and welcome them with open arms. These organizations and businesses may be down the street, two hours away, or even across the country, and need to market themselves to their local communities or potential buyers. What could be better than offering something that speaks to both the owner and the animal? You can create a brand campaign for any pet-related business using any of the three sizes of pet triangles from Bandanna Promotions – 14″, 22″ or 27″. The best part is that all three will fit dogs and cats of all breeds and sizes. Need a sewn-in collar channel? The company does too!

All of Bandanna Promotions by Caro-line’s products are made in the USA, so persistent supply chain and inventory issues are less of an issue, helping you get the campaign up and running in no time. “For the end user, it’s the big ROI for the number of eyes on their brand message whenever our furry friends are on the go,” says Thackston. “For the retailer, it’s the number of customers they can appeal to with a pet-themed ad or targeted business categories, from small local brands to national brands that are hosting an event in outdoor or festival audiences like breweries, distilleries and wineries to insurance agencies, relations and builders.”

Marketing idea #2: Go beyond pet-related businesses

Obvious customers who need pet triangles might be groomers, humane societies, veterinarians, and pet stores, but it doesn’t have to stop there. Nowadays, people bring their pets everywhere and are always on the lookout for quality items for their four-legged friends.

Why not reach out to your local breweries, pet-friendly hotels and restaurants, real estate companies, banks, mobile operators… ANYONE who wants to advertise their business throughout your area. Offering to print company logos on pet triangles for them to give to their customers is a great way to create a campaign or complement one that’s already underway. Already selling t-shirts, caps, mugs and pens from the local brewery? Why not also offer pet triangles.

With a variety of print options available from Bandanna Promotions by Caro-line, these can easily be incorporated into any campaign. The triangles are available with edge-to-edge rotary printing, screen printing or full color digital printing in a variety of colors including neon – there are options for everyone!

The company even offers an exclusive glow-in-the-dark print. This would make a great eye-catching option to give away at a brewery, where pet owners will often hang out late into the evening. Or maybe offer to print some for a 5K pet with the event sponsor’s logo on it?

If you want to go a little bigger, the company can create Digi-Pet triangles with full-color designs, photographs, or an edge-to-edge step-and-repeat logo for added impact. For the pet owner who likes to dress their baby in fur, an added logo with a company photo is the perfect way to get noticed.

Marketing idea #3: Be creative

The most important tip when it comes to a successful campaign using pet triangles is to teach your customers to be creative. Each offers a t-shirt with a logo screen-printed on it; most companies already offer you to create embroidered hats with logos or slogans on them. Help them go further and dive into the pet market.

Not only will it be something different to add to their brand campaign, but it will appeal to a whole new clientele: pet families. When pet owners take their furry companions for walks, drives, visits to the dog park, or anywhere else, your customer’s logo will be front and center.

You also need to introduce these products to your customers now. Spring is knocking on the door and National Pet Month is right around the corner. Don’t wait until then to launch a pet campaign – get a head start on helping your customers when the time comes. “One to two months in advance is always good to plan and review with their clients the themes and targeted layout designs,” notes Thackston. “But with our in-house creative team and made-in-the-USA turnkey print and cut-and-sew promotions, you can still place quick orders for events, festivals, and more just in time.”

If you still don’t know where to start, sign up with Bandanna Promotions by Caro-line to get your FREE Pet-Triangle Bandana 4 Sample Set. The company will work with you to make sure the right triangles land in your hands.

Marie R. McCraw