Purina Selects Six Pet Care Startups for Accelerator Program

Nestle Purina has selected six pet care companies across Europe and North Africa to develop innovative new products and services.

These companies will be part of Unleashed, Purina’s first and only pet care accelerator program in Europe.

Companies include eniferBio, Finland; MOA Foodtech, Spain; Knock, Portugal; Kibus, Spain; Feragen, Austria; and Vetwork, Egypt.

More than 150 start-ups recognized for pioneering some of the most innovative pet care ideas in 28 countries applied for the program this year.

“An extraordinary group of innovators”

Kim Bill, Head of Purina Accelerator Lab, said, “We are thrilled to welcome such an extraordinary group of innovators to the 2022 cohort.

“Like Purina, these companies are driven to innovate and challenge the industry through technology and data-driven solutions. While the next six months will be busy, we can’t wait to see what they build.”

More and more consumers are demanding better and more sustainable solutions for pets, in part due to the increase in pet ownership during the global pandemic.

Read more: Nestlé uses insect protein in Purina pet food

Two of the selected companies are working to create new sustainable recipes that introduce alternative proteins into pet diets.

Other start-ups in the program focus on improving the quality of life of companion animals through new digital solutions and improving veterinary care and welfare.

The program will give businesses access to Purina’s team of senior experts and benefit from their knowledge in the pet care category.

© 2022 European supermarket magazine – your source for the latest A-Brands news. Article by Dayeeta Das. Click on subscribe register for ESM: European Supermarket Magazine.

Marie R. McCraw