Purina Names 2022 Pet Care Innovation Award Winners | News

Five pet care startups across the United States have been selected as the 2022 winners of the sixth annual Pet Care Innovation Award, powered by St. Louis-based Néstle Purina Petcare. From a company giving dog’s breath a long-lasting mint flavor to a tool that helps pets communicate better with humans, the 2022 class of Pet Care Innovation Award winners represent some of the newest and largest product and service startups in the estimated $109 billion pet care industry, company officials said.

The 2022 Pet Care Innovation Award winners are:

bright planet pet

Based in Bloomington, Minnesota bright planet pet makes 100% plant-based dog treats that taste and smell like real meat. Made from sustainable, all-natural ingredients, Bright Planet treats create up to 90% fewer carbon emissions and use 68% less water than comparable meat-based treats. For every bag sold, Bright Planet donates to plant a tree.


Based in San Diego StreamAnimal is the company behind the FluentPet HexTile System: a way to combine recordable sound buttons and connecting HexTiles that allow dogs, cats and other animals to express themselves and be understood by humans. Developed in close collaboration with an active user community, FluentPet uses cognitive science and academic research to facilitate teaching, learning and communication for pets and their loved ones.


Based in Los Angeles Paway is a dog-only social network available on iOS and Android. Members can create a social profile to meet local dog owners, track their dog’s health, and find dog-friendly places. Additionally, Paway sells premium software (PawayPro) to pet care professionals to help them manage, grow, and promote their business without paying premiums to third-party apps.

QSM diagnosis

Based in Boston QSM diagnosis is fundamentally changing the way bacterial infections are diagnosed and treated, officials have reported. The company’s patented technology enables veterinarians to diagnose and monitor bacterial infections in dogs and cats using disposable sensors for point-of-care infection detection and monitoring. No software is required to run a test and results are available within two minutes from the time a sample is taken.


Based in Oro Valley, Arizona uPetsia solves the problem of dog bad breath by modifying natural canine oral bacteria to produce a minty aroma, officials say. These bacteria can be incorporated into treats and foods and given to dogs, giving them minty breath for several hours, unlike traditional treats or toothpaste with added mint flavor, which only last a few minutes.

More than 120 companies from 75 cities around the world applied for the 2022 Pet Care Innovation Award. Each of the five winning startups will receive $10,000, mentorship from the Pet Care Innovation team and participate in a training boot camp. virtual accelerator featuring pet experts from Purina and the pet care industry.

In a culminating pitch competition in March, the five winners will have the chance to pitch their businesses to an audience of industry influencers and investors, and one grand prize winner will be chosen in March at Global Pet Expo. in Orlando, Florida to receive an additional $10,000 in cash.

“Despite the many challenges of the pandemic, innovation in the pet care industry has continued to thrive,” said Blair Morgan, co-head of Purina’s 9 Square Ventures group and vice president, strategy and innovation at Purina. “This year’s class of winners showcases the breadth of opportunity that exists in the pet care industry. From pet technology to diagnostics, each company is unique, but all are driven by a shared love for pets and a desire to have a positive impact on their lives, which is also the cornerstone of the Purina mission.

As a company group of Purina, 9 Square Ventures is focused on connecting with pet care startups. The team’s mission is to leverage Purina’s knowledge, experience and financial resources to help emerging pet care startups grow their businesses and positively impact the lives of as many people as possible. pets and their owners as possible, officials said. Since its inception in 2014, the group has consistently invested millions of dollars in a diverse set of pet care startups.

The Pet Care Innovation Award is a collaborative effort of Purina’s 9 Square Ventures Group and investment leaders Active Capital to support and connect with pet care startups that are currently in the market with an innovative company serving the needs of pets and pet owners in the areas of pets. health and wellness, services, technology and food, treats or waste.

Marie R. McCraw