Mutt Of Course, a pet products company, pledges for Harry Potter merchandise

New Delhi: Mutt Of Course, a Delhi-based pet products company, has teamed up with Warner Bros. Consumer Products to launch a collection of Harry Potter inspired pet products and accessories.

The company said it was the first collection of its kind in Asia-Pacific and that it would contain around 40 products inspired by JK Rowling’s Harry Potter, a series of seven fantastic novels.

The company said that while this collection is available online, pet parents could purchase them offline at top metros like Delhi NCR, Mumbai, Bengaluru and Ahmedabad, where they will be available at partner stores.

Vikram Sharma, head of consumer products, advertising and partnerships at WarnerMedia India, Southeast Asia and Korea, said Warner Bros. Consumer Products was looking to collaborate with brands that develop innovative products for fans. The collaboration for this new category of animal products and accessories inspired by the Harry Potter franchise, does the trick perfectly.

Sakshi Bawa, Founder of Mutt of Course, said, “It’s as magical as it gets and we are so grateful to have this chance to work on this collection. Pet parents can recreate their memories of the series through their pets.”

The designs in the collection are endorsed by The Wizarding World, a fantasy media franchise and shared fictional universe centered and based on the Harry Potter novel series.

The licensing and merchandising program is part of WarnerMedia Global Brands and Experiences and is an extension of the studio’s portfolio of brands and franchises in the lives of fans around the world. It offers toys, fashion, home decor, and franchise and property inspired publications.

According to research firm Euromonitor International, the Indian animal care market has a projected value of ??37,019.9 million in 2021. The food category was the biggest winner in the pandemic and saw increased sales in 2020 due to a number of factors related to the covid-19 pandemic.

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Marie R. McCraw