Maev Leads the Future of Pet Care for Today’s Dog Owners After Nearly $ 9 Million in Funding from Leading CPG Investors | News

AUSTIN, Texas, December 10, 2021 / PRNewswire-PRWeb / – The future of dog care is here and gaining momentum with the latest announcement from Maev (http://www.meetmaev.com) – the leading raw dog food brand of human quality – on its recent round of secure funding, totaling $ 9 million and paving the way for future innovation and expansion within the $ 100 billion pet care market. Previous rounds were led by VMG Partners and Bolt, the latter being led by Springdale Ventures, all of which bolster Maev’s stewardship of the emerging raw food category, whose sales have tripled in the past five years.

The latest investment is shared following previous unannounced funding rounds that followed Maev’s launch in 2020 and helped accelerate the development of Maev’s product lines – raw meals, extra vitamin bars and bone broth – which were all formulated with a team of veterinary nutritionists who provided advice through clinical trials on the final formulas to ensure high efficacy and a nutritionally balanced diet.

Maev has since established itself as the first direct-to-consumer pet care brand to deliver human-grade raw food products that fill the nutritional gaps in dogs, while providing resources and support that make life easier. and more pleasant for their owners.

“As someone whose dog had become as important as a member of the family and just as much a self-expression as the brands I wear or the places I spend time, I knew we had an important opportunity with Maev – a responsibility not only to deliver products that have been shown to improve the lives of dogs, but also to give their owners the same sense of pride and certainty that they would get something they love to buy for themselves , just in a category that had not yet offered such a thing, ”said Katie Spies, CEO and founder of Maev. “From day one, we know that Maev could be the brand to take an age-old category and overthrow it, shifting the conversation from ‘what has been’ to ‘what could be done better’ in the realm of quality, quality. form and function; our investment partners have joined us in what is now a commitment to do, and we couldn’t be more excited for what will happen because of it. “

Investors VMG Partners, Springdale Ventures, Willow Growth and Bolt led the respective funding rounds, each bringing their unique experience, expertise and resources to Maev, and helping to fuel its mission to satisfy the desires of modern dog owners in the experiences they have and the choices they make when caring for themselves and, in turn, their pets.

VMG Partners, a private-first private equity firm with strong roots and experience in consumer goods, made its earliest investment to date, with Maev, in part due to its rapidly growing community of staunch evangelists of the brand and recent growth trends underway among key audiences Maev, Millennial, and Gen Z, who have a much higher propensity to purchase pet products online than their Gen X and Boomer counterparts .

“We are very particular and prescriptive in considering which brands to integrate into VMG’s portfolio, which makes our investments rare, but strategic in companies that have what it takes to become iconic brands,” said Carle stenmark, Partner at VMG Partners. “We were immediately drawn to Maev by her incredibly engaged and vocal clientele, as well as our alignment with Katie, who we believe is a world-class founder, setting the standard for the next generation of pet care. “

Over the past year, Maev has maintained 20% month-over-month growth, with best-in-class 92% first-box retention compared to the industry average of 60% . Much of this is due to the design of a one-of-a-kind raw food diet that dogs love to eat, just like their humans love the convenience of ready-to-eat foods.

With its most recent funding round led by neighboring countries Austin-based on Springdale Ventures, a national leader in emerging and innovative consumer brands, Maev intends to grow and further establish its local network, Austin – through creation, brand marketing, supply chain and engineering – and innovate its offerings to build on existing product lines and in new formats and use opportunities.

“Innovation in our space doesn’t just mean new products in different formats or packaging; instead, it’s about looking at the consumer’s life and finding ways to exceed their expectations and improve their daily routines, which includes loved ones and furry friends, ”said Dan Graham, co-founder and general partner of Springdale Ventures. “Along with being a fantastic product at the forefront of the healthier pet food movement, Katie’s passion and determination to change the lives of pets and their owners is a journey we have taken. Are excited to be, especially since our first investment in pet space, with more to come. “

All Maev products are designed for dogs, frozen, and contain a simple list of human grade ingredients to provide balanced nutrition that is convenient for a healthy balanced lifestyle.

Certified by vets and made in the USA, Maev’s Raw Meals meet the Association of American Feed Control Officials (AAFCO) Recommended Nutrient Profile for Dogs. They do not contain any preservatives, synthetics, fillers or by-products, and are not subjected to any high temperature during the production process.

To learn more or buy Maev, visit http://www.meetmaev.com.

About Maev

Meet Maev (http://www.meetmaev.com): The First Human Grade Raw Dog Food Company That Fills Dogs Nutritional Gaps, While Providing Resources and Support That Make Life Easier and More pleasant for their owners.

Maev is building the future of dog care with its direct-to-consumer online store and offers product lines that include vet-formulated raw meals, supplemental vitamin bars and bone broth. All Maev products are designed for dogs, have a simple list of human grade ingredients, and are easy to serve.

Created in partnership with veterinarians, AAFCO approved, and made with USDA certified ingredients, Maev provides balanced nutrition for dogs to live their healthiest and most balanced lives, alongside their owners. With Maev, being in better health is not more difficult.

To learn more or buy Maev, visit http://www.meetmaev.com.

Media contact

Abigail reider, Maev, +1 (347) 501-2842, [email protected]

SOURCE Maev

Marie R. McCraw