Competition for the Pet Care customer in the US veterinary services market

DUBLIN, February 18, 2022 /PRNewswire/ — The “Veterinary Services in the United States: Competition for the Companion Animal Care Client, 3rd Edition” report has been added to from ResearchAndMarkets.com offer.

Across the pet industry, a uniform focus on animal health has spearheaded some of the most significant marketing and product development efforts, driven by the humanization of pets and the strong involvement of pet parents in pet care.

This trend has translated into pet owners’ insistence – and willingness to pay – for quality services and products that deliver demonstrable health benefits that match what they are looking for. themselves. With the heightened human health concerns in the face of COVID-19, pet owners‘ heightened focus on the health of their furry children has been a natural side effect, especially as they become even more dependent on their pets for companionship and comfort.

Focusing on dog and cat owners, this report provides a comprehensive and in-depth look at the competitive dynamics surrounding the Veterinary Care client, including:

  • Perspective on pet ownership rates in the wake of COVID-19
  • Veterinary Care Utilization Patterns, Client Priorities and Demographics
  • Trends and opportunities in cross-service markets: non-medical pet care services (such as grooming, boarding, and training) and medical coverage (including pet insurance and wellness plans). to be)
  • Trends and Opportunities in Cross-Product Markets: Pet Medicines, Pet Supplements, and Pet Foods

Main topics covered:

Chapter 1 Executive Summary

  • Current and projected revenues of the veterinary sector
  • Veterinary revenues by service and product classification
  • Share of veterinary services in revenue from pet care services
  • Grooming and insurance are the growth categories
  • Veterinary expenditure per client household
  • Share of veterinary revenue by type of animal
  • Veterinary Expenses: Dogs Vs. Cats
  • All Roads Lead to Channel Trends
  • Digitizing Pet Healthcare Beyond E-Commerce
  • Rate of use of veterinary services
  • Reasons and trends for visits to the vet

Trends and Opportunities

  • Older and overweight animals
  • Zoom on felines
  • Competition for online sales of pet medicines
  • Pet Supplements in the Age of the Pandemic
  • Playing the veterinarian card in pet food

Chapter 2 the veterinary sector

  • Pet industry background
  • The bedrock: population of pets
  • An overview of the competition in the pet industry
  • Not just omnichannel but omnimarket

Overview of the veterinary sector

  • Operators of veterinary services and corporatization of the industry
  • Vets rise on the occasion of Covid
  • Local vets step in in the era of Covid
  • Curbside Achievement “Concierge”
  • Veterinary revenues by service and product classification

Non-medical pet care services in the veterinary sector

  • Share of veterinary services in revenue from pet care services
  • Grooming and insurance are the growth categories
  • Note on pet insurance data
  • Demographics: Non-Medical Pet Care Services and Pet Insurance/Medical Coverage
  • Veterinary expenditure per client household
  • Share of veterinary revenue by type of animal
  • Veterinary Expenses: Dogs Vs. Cats

Channel and digital trends

  • All Roads Lead to Channel Trends
  • Vs online. Pet Products Sales Share by Brick and Mortar
  • The retail sale of veterinary and pet care services
  • The role of pet health information on the Internet beyond e-commerce
  • Digitizing Pet Healthcare Beyond E-Commerce
  • Trends in telemedicine and “smart” products

Trends in Veterinary Services Clientele

  • Rate of use of veterinary services
  • Reasons for visits to the vet
  • Trends by number of veterinary visits
  • Detailed demographic tables

Trends and Opportunities

  • Older and overweight animals
  • Zoom on felines
  • New pet owners
  • Telehealth and leveraging technology

Chapter 3 Intersection of Product Markets: Companion Animal Medicines

  • Pet Medicine Sales
  • Market composition
  • Prescription Vs. OTC Marketers
  • Zoetis
  • Merck
  • Boehringer Ingelheim
  • Elanco
  • Other Leaders in Pet Medicines
  • Share of sales by channel
  • Demographics: Veterinarian Vs. Internet Customers for Flea Medicine

Trends and Opportunities

  • Increased focus on health and wellness
  • Senior Pets
  • Zoom on felines
  • Omnichannel Marketing
  • Combination products
  • New Products Fueled by Generics and Expired Patents
  • Affordability

Chapter 4 Product Market Intersection: Pet Supplements

  • Pet Supplement Sales
  • Traders in the veterinary sector
  • Elanco acquires animal health unit from Bayer
  • Swedencare is growing in North America
  • Veterinary vs. OTC Among the Leading Supplement Brands
  • Sharing pet supplements by channel
  • Figure 4-1 Pet Supplements Sales Share by Channel, 2021 (USD Million)
  • Customer base for pet supplements

Chapter 5: Cross-Product Markets: Veterinary Pet Foods

  • Global pet food sales
  • Dog vs. Cat
  • Vs sec. Wet
  • The case of fees
  • Distributors of veterinary pet food
  • Share of sales by channel
  • Growth in online shopping flattens performance of other channels
  • Cross-Channel Pet Food Shopping Patterns
  • Customer base for veterinary pet food
  • Demographics: Veterinarian Vs. Internet Customers for Pet Food

Trends and Opportunities

  • The retail veterinary card
  • The sales paradox
  • The irony of influencers
  • Fresh’s Challenge
  • The return to scientific and veterinary diets
  • Meeting the Needs of Senior Pets with Special Needs

For more information on this report, visit https://www.researchandmarkets.com/r/6dvnap

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Marie R. McCraw