COLLAR Company Showcases Digital and Eco-Friendly Pet Products at Zoomark Expo

Press release: COLLAR Company

On November 10, the Zoomark international exhibition organized by the BolognaFiere group opened its doors to visitors, becoming the most unique trade event in Europe for pets this year.

Thanks to the agreements with Interzoo and the Nuremberg Animal Fair, it was even more alive, hosting 26 different events and welcoming 150 speakers. The international exhibition featured more than 450 booths from exhibitors from 39 countries. Online activities also allow partners who cannot attend in person to join the show.

COLLAR Company brought a 19 meter booth to show all the novelties and bestsellers. Visitor feedback determined four main and most popular achievements of COLLAR Company in 2021.

WAUDOG Re-cotton accessories fascinated eco-conscious visitors. More and more people are now choosing ethical products for their pets. So the Re-cotton series was exactly what they were looking for at the show. Manufactured to Global Recycle Standard, WAUDOG Re-cotton Accessory Tape is made from environmentally friendly recycled raw materials. Such materials are developed specifically to prevent industrial pollution of the planet. The natural material makes it hypoallergenic and the reflective yarn added to the tape makes night walks safer. Re-cotton accessories are available in eight colors and many sizes for all breeds from Chihuahua to Great Dane.

The smart QR passports attached to every WAUDOG collar or harness are the added safety measure that ensures every lost animal returns home. Such passports with QR codes allow parents of pets to create an animal profile in the international Animal ID database. If an animal gets lost, a person who finds it can scan it with their smartphone and immediately access the parent’s chat information and contacts. The parent of the animal will receive the message with the GPS position of the lost animal. Parents of animals in over 100 countries currently use the Animal ID database.

Another novelty was the unique personalization service allowing any B2B customer to create a unique design collection for WAUDOG accessories and become the exclusive distributor in their country. Branded collars, leashes, retractable leashes, tags, vests, coveralls and soft harnesses can be of great benefit to any pet retailer or pet-centric organization.

Collaboration with NASA Space Agency has become the main trend of 2020-2021 and continues to amaze customers around the world. The WAUDOG series has become the only pet accessories sold in the official NASA Online Marketplace. COLLAR Company recently launched the new space-themed NASA21 collection which has been extremely popular at Zoomark International.

“Our participation in the offline exhibition is a great opportunity to meet our partners and customers in person,” said Yuriy Sinitsa, Founder and CEO of COLLAR Company. “Such meetings are the great opportunity to explain our ideas on innovative products, to show their quality or to explain their usefulness to parents of pets.”

Marie R. McCraw