Captain Zack, pet grooming start-up, targets Rs 100Cr in revenue over next 3 years

Captain Zack’s mission is to disrupt the pet care industry by introducing the highest quality products and ensuring that pets are treated as much as humans.

Captain Zack started as a pet hygiene brand and has grown into a holistic pet care brand specializing in creating products that are free of nasty chemicals, pH balanced, safe, and ISO certified. They are the first brand in India to offer approved veterinary products to ensure that your pets are happy and healthy. In addition, they are the first and only brand in India to have their products clinically tested on sensitive human skin; the products are paraben free and contain no harsh chemicals. The brand began to conceptualize product formulations while working on R&D in 2016; they spent an entire year making sure the formulations were correct, stable and thoroughly tested. With quality control and checks in place, Captain Zack officially hit the market in September 2017.

With the onset of the pandemic, there has been an increase in pet adoptions; the number of families adopting pets has nearly doubled in the past two years, leading to a natural increase in demand for quality pet products. The increase in disposable income especially among the middle class population is driving the growth of the pet care market in India and has been one of the contributing factors for nuclear families who wish to have pets. . Families spend on average between 10,000 INR and 100,000 INR on animal care. Over the years, Captain Zack has built a loyal database of customers; as a local brand offering safe, hygienic, natural, convenient and easy to use products, people certainly resonate with the brand, making it an instant favorite. The brand sees approx. 30% of loyal customers, purchasing their products on average, each year, through their website.

According to industry reports, the pet grooming market in India is INR 314 crore. In the market, Captain Zack has seen strong year-over-year growth with annual sales of over INR 12 crore. in the personal care category. The brand is set to conquer 10% of the market share next year in this segment.

In addition, the Indian pet care products market is supported by the growth of the Indian pet food market, which reached a value of approximately INR 2,707 crore in 2020 according to industry reports. . The Indian pet food market is expected to further grow during the forecast period 2021-2026 at a CAGR of 12.2%. Captain Zack is spreading its wings in the pet nutrition category with the vision of becoming a holistic pet care and safety brand with the launch of their new home style of ready-to-eat meals. With this brand extension and their handpicked powerful ingredients for meals, they strive to bring about a change in the mindset of pet owners and provide them with foods with high nutritional value for their pets. pets.

Regarding capital, the company has already secured pre-series A funding of $ 1.5 million in 2018. The round was led by industrialists Kushal Desai and Chaitanya Desai with the participation of Japan Vyas, co -Founder of Sixth Sense Ventures who had been an angel investor in the company, including Naval Bir Kumar (head of IDFC Asset Management), Sunil Agarwal and Ketan Shah. Captain Zack ready for a Series A funding round of up to $ 7 million in the next fiscal year; investors for this round of funding are not disclosed. Funds will be maximized for R&D, product expansion, community building through customer education and marketing efforts. The company is experiencing strong year-over-year growth and forecasts revenue of INR 100 crore by 2025.

Captain Zack’s mission is to disrupt the pet care industry by introducing the highest quality products and ensuring that pets are treated as much as humans. They are committed to keeping animals as healthy and happy as possible. They remain true to their philosophy of “behind every healthy animal hides a proud parent”! Captain Zack is always quick to introspect and innovate for the future. The brand champions the ideology of empowering pet parents to make conscious decisions for their pets.

Marie R. McCraw